The Fun Theory Part II
Volkswagen has come up with a fabulously fun video series.
Their new campaign “The Fun Theory” is a series of experiments, captured on video, to find out if making the world more fun can improve people’s behavior. The top video, Piano Stairs, asks the question of does turning a set of subway stairs into a real-life piano encourage people to use them? The answer: yes, 66% more! Their second experiment, The World's Deepest Trash Bin, asks whether making a trash can sound like a 50ft-deep well will make people pick up their trash.
Isn't this fun? Kudos to Volkswagen!
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