According To Nivea ‘Rihanna’ Is A No Go!
You would think Rihanna would be a great fit for Nivea but not so fast… According to Stefan Heidenreich, the new CEO of Beiersdorf, the brand’s parent company. He called her a “no go,” criticizing her overly sexy image.
According to the Press Association, Heidenreich told German newspaper Welt that “Rihanna is a no go.
I do not understand how to bring the core brand of Nivea in conjunction with Rihanna.” He further stated, “Nivea is a company which stands for trust, family and reliability.”
RiRi is known for her hard partying antics, pot smoking and flashing. You can’t really blame Nivea. Thoughts?